WORKING GLOBALLY FROM MEXICO
00:00:00 UTC-6 (CST)
GASTÓN PORTE
20+ years directing & executing systemsLeading the vision. Designing the work.Building teams that stand on their ownMaking complex technology clearFrom the big idea to the final pixelHands-on by defaultOpen to roles & freelance projects
BRANDS — CAMPAIGNS — SITES — UX / UI — PRINT
CREATIVE & ART DIRECTOR
SENIOR BRAND & VISUAL DESIGNER

Selected Work

Gastón Porte

From packaging on a shelf to interactive products on a screen, I turn ideas into brands people understand and want. I can lead the vision, build the system or design the work myself, working closely with your team wherever they are. AI-forward, human-led, full-time or on a project basis.

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Gastón Porte

I'm a creative director, art director and senior designer with 20+ years taking brands from the first idea to the shelf, the street and the screen: identity, advertising and campaigns, packaging, print and retail, websites, UI/UX and digital products. I've worked with agencies, consumer brands and technology companies, and I'm as comfortable on a press check as inside a design system. Most recently I led brand and product design for Mobii Systems, a sports-video technology company. I've led teams of three to nine people, built departments from scratch, and I still design the work myself.

Email

gaston.porte@gmail.com

LinkedIn

linkedin.com/in/gastón-p

Based

Mexico · Remote · Worldwide

Languages

English · Español

Availability

Open to full-time roles and freelance or contract projects.

Let's make something worth remembering.

Approach

01
Hands-on by default.
I move from an incomplete idea to a clear direction, build the system around it and get into the details that make it strong.
02
More range. Better decisions.
A brand decision affects the campaign, the campaign affects the website, the product story affects the interface. I see those connections and still execute at a high level.
03
The big picture. The final pixel.
I think in systems, but typography, hierarchy, composition, pacing and production details all matter.
04
Brands, campaigns, products and everything between.
New visual languages, extended ones, or complicated things made understandable. The medium changes. The standard does not.
05
20+ years. Hundreds of projects.
Technology, consumer brands, startups, agencies, hospitality, sports and wellness. I get into unfamiliar problems fast and keep work moving without constant direction.
06
AI-forward. Human-led.
I design with AI across research, exploration, production and QA, using Claude with MCPs, custom workflows and automations built to scale output without lowering the bar. I keep testing what's next, from Figma Weave to n8n. The concept, the judgment and the final quality stay mine.
07
Direction that holds up in the room.
I start with the stakeholders and the business goal, turn it into a strategy and clear priorities, and find the central idea that drives the work. Then I keep everyone aligned and own the quality through to the final piece.
08
Teams that stand on their own.
I put the right people on the right problems, brief them clearly, protect them from vague asks and broken process, and help each designer build ownership. I step in hands-on where it matters most: concept, art direction and key pieces.

From ambiguity to a working system.

The result is not simply a finished asset. It's a visual logic that keeps working as the product, campaign or system grows.

A career built across disciplines.

    Selected brands: Mobii Systems · OK Capsule · Bimbo · Niu Sushi · Chiltepino's · Rebel Wings · Colegio de Notarios de la Ciudad de México. Work completed through employment, agency, consulting and direct project relationships.

    Creative thinking. Systems thinking.

      Ideas need execution.

      Figma · Photoshop · Illustrator · InDesign · After Effects · Premiere Pro · HTML + CSS · Claude · MCP · ChatGPT · Midjourney · Meta Ads · LinkedIn Ads · Monday · Apollo · Exploring: Figma Weave, n8n

      AI-assisted workflows speed up exploration and production; concept, visual judgment and final QA stay human-led.

      Also: marketing planning, acquisition funnels, and close work with product, engineering, sales and external creative partners.

      Website designed & developed with love by yours truly ♥